Every time a merchant account is sold, a team is assigned to deliver a
merchant a new (or reprogram the existing) point-of-sale terminal or
system and deliver the appropriate start-up materials. In the
Acquiring business, these functions fall under the category of Terminal
Management Services (TMS) and include the following:
- Pulling Downloads (directly into a terminal or remotely)
- Kitting (welcome kits, reference guides, decals, etc.)
- PIN Pad Encryption
- Deployment (shipping terminals, kits and supplies)
- Inventory Management
- Merchant Training (scheduling merchant training and installation)
- Replacing Defective Equipment (swaps)
Performing all of these functions efficiently is no easy task. Many
Acquirers outsource some or all of these services in order to focus on
their core competencies. Others chose to perform these functions
in-house, claiming they can respond to the needs of their customers
(merchants and agents) more effectively. How can you make the decision
that is right for your organization?
In my opinion, the greatest cost of TMS is managing the entire process.
An organization must have an experienced management team to oversee
inventory, purchasing, deployment, training, etc., as well as a
computerized system to manage the entire process and report back to
customers and management. Both the systems and individuals used to
manage this process require expertise and often come with a hefty price
tag. Second, the cost of carrying inventory must be weighed against
the other uses of that cash. Smaller Acquirers purchase inventory with
cash while larger ones might have lines of credit, but no matter how
you buy that inventory, there is a cost for items sitting on shelves.
Not to mention, if you buy too much or the wrong equipment you may be
forced to sell below cost just to move those items out of inventory.
Most Acquirers want as much cash flow as possible in order to drive
their sales engines, therefore the inventory carrying costs must be
managed effectively. Third, no matter how well you manage the process,
certain pieces of equipment, supplies, etc. will just seem to
disappear. Depending on the quantity, these �vanishing� costs known as
shrinkage can be significant. Finally, taking resources away from your
core competencies can be your most overlooked cost. Organizations can
generally do a few things very well and certain schools of thought
teach us to focus on those few things and find ways to outsource
everything else. Most Acquirers have only a few exceptional managers.
If they are busy focusing on TMS, they are not focusing on sales, risk
management, retention and other core competencies of the organization.
This cost is very difficult to quantify, but must be strongly weighted
when considering your TMS program.
Despite the hurdles, many Acquirers continue to provide a large portion
of their TMS in-house. The two most compelling reasons for this are
control and cost. Acquirers who have an in-house TMS program believe
that if they can pull directly from their own inventories, fulfill
orders immediately without involving a third party, and make changes
and alterations to orders on the fly, they can provide better service
to merchants, partners, and sales people. In addition, they feel they
can bring products to market much faster if they house their own
inventory and do not wait on a third party to stock the newest
�ground-breaking� product. In addition, when Acquirers purchase
equipment directly from the manufacturer, they can generally get a
better price than purchasing from a distributor. They do not need to
pay the mark-up from the third party for their deployment services as
these manual services are where the third party TMS companies make the
majority of their profit.
I have noticed a trend in our industry. When sales organizations first
get started they often provide TMS services in-house. The sales office
is only installing a few merchants a week and the process is easy to
manage and control. As these organizations grow, managing all the TMS
functions becomes difficult, time consuming, and a management
nightmare. At this point, the ISO will generally outsource these
services in order to focus on their core competencies. A year or two
later, however, the principal of the ISO will look at his monthly bill
to the third party TMS company and proclaim it�s time to bring these
functions in-house. The ISO will then develop systems and management
to handle the majority of these functions to save money. As the ISO
continues to mature and determine what functions it can easily handle
and which it cannot, the organization finds a happy medium between
handling TMS services they become proficient in and outsourcing those
that remain difficult. You will find that financial institutions look
at TMS much differently than the ISOs. Most chose to outsource these
functions from day one. Tying up cash on non-core processes works in
opposition to the mentality of a bank. Those funds could be better
spent on loans and other banking services, earning the bank significant
returns even if outsourcing costs a few extra dollars.
Where is your organization in its TMS evolution? TMS are complex and
as your company grows your needs will change. These services can make
or break your company in the eyes of your sales people and your
merchants. Continue to review your TMS policy annually and tweak it as
necessary. There is no set answer to what is best. My advice is to
find your comfort zone regarding TMS and never lose focus on your core competencies.
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