ISO Strategies
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Want 10% More Profit Next Year
Without Selling? |
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by Harold Montgomery |
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Would you like to have your existing merchant portfolio produce 10% more profit next year without adding a single merchant? Who wouldn't? The answer is right in front of each ISO in black and white. It's called the monthly residual report. Let me explain. Each year, our industry typically slows down before Christmas and it does not pick up again until well after New Year's Day. Merchants are busy with holiday sales and then, after Christmas, they are consumed with returns. All that distraction in the customer base makes it a slow time for an ISO. But like most businesses, we have all our staff there at the office with not much for them to do. That lull in sales presents a great opportunity to take time out for an audit of residual reports. This activity is perhaps the most boring job in the ISO task list, but it can be one of the most financially rewarding. Have you ever really looked at your residual reports? I mean, examined them merchant by merchant, price point by price point, to see what is going on? I have met ISO's who don't even know how to read their residual reports. They seem to think that because their processor is a big company or a bank, there just can't be a mistake. That is simply not true. Big companies are made up of regular people who make honest mistakes all the time. But their honest mistake could be your shortchanged residual payment. There are two basic areas to focus on:
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