Innovate ! |
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by Craig Harrison |
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EVERYONE LOVES A WINNER. As a society we're quick to model ourselves after other successful organizations. Whether in business, on Wall Street, in entertainment or sports, we see competitors quick to follow the patterns of the current winners.That's OK. After all, there's not much upside in following the losers of the world. Ways and Means
How are you attracting new customers? Do you use traditional marketing techniques? Has that always been the preferred method of expanding your client base? In today's competitive marketplace you may need to sound a different horn to separate yourself from the competition. Here are a couple of ideas for raising your visibility and attracting new customers: Innovation Starts From Within
Before you hire expensive consultants or even bring Craig Harrison in to unleash the creativity within your sales organization, tap your own employees' ideas for new and innovative ways of conducting business. The smart companies know that great ideas can come from anyone within their ranks, and they aren't afraid of asking their rank and file. Don't forget to praise, recognize and reward your employees who contribute innovations. Innovations deserve ovations. Your employees and service partners will feel valued and take more pride in knowing they've made an extra contribution and that it's been recognized. Inducing Innovation�A Labor of Love
To foster and ultimately harvest innovation you must set the proper tone. Remain open minded to the possibilities. Allow scheduled time for brainstorming as a group and suspend
judgment when doing so. Such activities do wonders for teambuilding too. Take suggestions seriously, whether through a suggestion box, a rewards program, fun contests or attention in your weekly or monthly meetings to this creative form of problem solving. The Hidden Benefits of Innovation
How satisfying to work smarter, not harder! How exciting to innovate. How fulfilling to harness one's creativity and be a leader, not a follower. Through innovation you can stay ahead of the curve. And don't make the mistake of believing that innovation is a luxury. In today's rapidly evolving market-place you can't afford to rest on your laurels and conduct business as usual. The phrase "innovate or die" is far from over-dramatic�it's prophetic. Be a prophet and predict a profitable future for your company, team and self. Innovate! |
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